PRODUCT IMPROVEMENTS

제품별 개선안

PRODUCT REVIEW

레티날부스터

검토 요약

대표 제품으로 retinal 관련 검색에 강점이 있으나, retinol, serum, 모공 관리 검색은 보완 필요.
현재는 성분과 함량 설명이 앞서 있어, 경쟁 제품처럼 어떤 피부 고민에 쓰는지 먼저 보여줄 필요.
판매량 자료와 정품 구분 정보를 추가하고, 처음 사용하는 고객에게 사용량과 사용 순서를 안내할 필요.

개선 방향

0.1% Retinal과 3% Matrixyl이 모공, 주름, 탄력 관리에 어떤 역할을 하는지 설명하고, retinol, retinal serum for face 검색어를 추가.
집계 기간과 기준을 확인한 판매량 자료를 A+ 상단에 활용하고, 확인된 정품 구분 정보를 안내.
2mm, 4mm 사용량을 손가락 위에 표시하고, 함께 쓰는 보습 제품과 다음 날 선크림, Vita-A 제품별 차이를 안내.

주요 추적 키워드
retinalretinol serum for facepore minimizer for face

celimax 제품 정보

celimax

The Vita A Retinal Shot Tightening Booster (0.51 fl.oz)

B0DK4Y2YP3

핵심 카테고리
Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Facial Serums
BSR

Facial Serums 5위 (전체 73위)

가격
$24.00
평점
4.4 / 5
리뷰
27,543개
판매량
113,092개
매출
$2,180,721.02
주요 성분
Retinal, Peptide, Panthenol, Matrixyl, Niacinamide, Retinoid
함량 표기
0.1% retinal, 1% Panthenol, 3% MATRIXYL 3000
주요 효능
Skin Firming, Wrinkles, Pore Care
주요 제품 설명
High-Performance Elasticity Booster containing 0.1% of nano-sized Retinal

선정 경쟁 제품

Meditherapy

MEDITHERAPY Retinal Skin Booster Face&Body Serum for Uneven Skin 5.07 fl.oz

B0DG4WXBCF

BSR

#70 in Beauty & Personal Care
#5 in Facial Serums

가격
$24.99
평점
4.3 / 5
리뷰
12,173개
추정 판매량
78,375개
추정 매출
$1,566,711
주요 성분
Niacinamide, Retinal, Adenosine
선정 이유
Retinal Serum
함량 표기
Retinal (No information)
주요 효능
Skin Firming
주요 제품 설명
A beginner-friendly
retinal for daily use
to revitalize your skin.

Arencia

Arencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz

B0FX418XT8

BSR

#397 in Beauty & Personal Care
#18 in Facial Serums

가격
$22.00
평점
4.4 / 5
리뷰
3,736개
추정 판매량
84,061개
추정 매출
$1,488,464
주요 성분
Vitamin C, Glutathione, Panthenol, Allantoin
선정 이유
Vitamin C Serum ("Booster Shot")
함량 표기
Vitamin Complex 5%
주요 효능
Dark Spot & Skin Tone Care
주요 제품 설명
Daily Glow, Visible Clarity

medicube

medicube PDRN Pink Peptide Serum with Salmon DNA
Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz

B0DBF65JYY

BSR

#59 in Beauty & Personal Care
#4 in Facial Serums

가격
$18.90
평점
4.6 / 5
리뷰
22,793개
추정 판매량
123,712개
추정 매출
$2,243,787
주요 성분
Salmon DNA PDRN, Niacinamide, Peptide
선정 이유
PDRN Serum (Firm Skin)
함량 표기
정보 없음
주요 효능
Firm-Looking Skin, Uneven Tone Care
주요 제품 설명
Pink PDRN Serum - Hero Ingredients That Make a difference

액션아이템 06

01

A+ 상단에 최신 판매량 자료 표시

EX: 전체 마켓플레이스 및 국내 판매량 합산 판매량 추산 가능할지 (아마존 US 2024 9/14~2026 9/15 단품 1,185,045개 판매, 듀오/비타세트 포함하면 단품 기준 1,342,348개 판매)

02

제품 설명에 성분 함량과 함께 주요 효능 추가

기존 : High-Performance Elasticity Booster containing 0.1% of nano-sized Retinal
변경 EX : 0.1% Retinal, Nano-Sized for More Precise Care - Pores, Wrinkles & Skin Firming

03

아마존 제품 페이지 또는 공식홈페이지에 최근 위조 리셀러들의 위조 사례 소개 (QR URL의 미세한 차이, 제품 비율의 차이 등)

04

A+와 상세 이미지에 함께 쓰는 성분과 celimax 제품 소개

EX: Better Together: Retinal for Firmness + Dark Spot Cream for Hydration, Soothing & Even-Looking Tone

05

제품 특징, 사용 부위, 성분별 키워드를 나눠 성과 확인

EX: Pore / Wrinkle / Dark Spot / Lifing / Volume // Forehead / Underarm / Armpit // Retinal / Retinol / Matrixyl

06

메디테라피 (B0DG4WXBCF)를 우선 비교할 경쟁 제품으로 정해 제품페이지 점수를 정기적으로 비교하고 SB/SP 상품 타겟 성과 확인

같은 효능 유사 성분의 대표 제품들도 광고 타겟 성과 정기적 트래킹 (Collagen, PDRN, Vitamin C)

영문 문구, 기존과 개선안

Title, Item Highlights, Bullet Point

Title

기존 유지
기존

celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz)

개선안

celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz)

Item Highlights

기존

0.1% Retinal, 3% Matrixyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care

개선안

0.1% Retinal, 3% Matrixyl for Anti Aging, Pore Minimizer, Fine Lines, Firmer Skin | Korean Skincare Gift, Advanced Retinol

변경 메모

retinoid (SV 9,493), retinol (SV 207,932). retinol 키워드 랭킹 상승 위해 타이틀에 반영 필수. 'Advanced Retinol'로 Retinal을 표현

Bullet Point 1

기존

Infused with 0.1% retinal, the advanced form of retinol, combined with A-Shot, designed to directly penetrate pores and enhance absorption, delivers retinal deep into the skin to target wrinkles and enlarged pores, helping minimize the look of pores while promoting smoother, firmer-looking skin and skin tightening with advanced retinoid technology. An effective pore minimizer for face, it is gentler and less irritating than tretinoin cream while delivering powerful results.

개선안

The original Retinal Shot Booster. Infused with 0.1% retinal, the advanced form of retinol, combined with A-Shot, designed to directly penetrate pores and enhance absorption, delivers retinal deep into the skin to target wrinkles and enlarged pores, helping minimize the look of pores while promoting smoother, firmer-looking skin and skin tightening with advanced retinoid technology. An effective pore minimizer for face, it is gentler and less irritating than tretinoin cream while delivering powerful results. It can also be used for targeted care of neck lines, under-eye wrinkles, frown lines, and lip lines, helping improve the appearance of visible lines and support firmer-looking skin.

변경 메모

원조 레티날 부스터' 표현으로 카피 제품들과의 구분, neck lines, under-eye wrinkles, frown lines, and lip lines 효능 키워드 추가

Bullet Point 2

기존

Innovative korean skin care product with high-strength retinal and Matrixyl 3000 that addresses skin concerns such as wrinkles, uneven texture and enlarged pores. Designed to complement your k beauty anti aging routine, this concentrated formula provides targeted care for those looking for the benefits of a wrinkle cream or retinol cream in a lightweight booster format.

개선안

Innovative korean skin care serum with high-strength retinal and Matrixyl 3000 that addresses skin concerns such as wrinkles, uneven texture and enlarged pores. Designed to complement your k beauty anti aging routine, this concentrated formula provides targeted care for those looking for the benefits of a wrinkle cream or retinol serum for face, or dark spot remover for face in a lightweight booster format.

변경 메모

serum (SV 62,899), retinol serum for face (SV 46,599), dark spot remover for face (SV 125,041) 추가

Bullet Point 3

기존

A refined micro-particle ingredient, 16 times thinner than pores, is designed to penetrate directly into pores and enhance the absorption of active ingredients. Through high-purity separation and refinement, the particles are uniformly sized, reducing skin irritation and focusing on pores and skin texture.

개선안

A refined micro-particle ingredient, 16 times thinner than pores, is designed to penetrate directly into pores and enhance the absorption of active ingredients. Through high-purity separation and refinement, the particles are uniformly sized, reducing skin irritation and focusing on pore care and uneven skin texture.

변경 메모

pore care and uneven skin texture 키워드 추가

Bullet Point 4

기존

Infused with high concentrations of retinal, a more advanced form than retinol, and MATRIXYL, just a single drop provides deep elasticity to troubled areas such as wrinkles or enlarged pores while complementing your skin serum routine.

개선안

Infused with high concentrations of retinal (retinaldehyde), a more advanced form than retinol, and MATRIXYL, this booster can be applied to areas with visible lines as part of a forehead wrinkles care routine, while complementing your skin serum routine.

변경 메모

retinaldehyde (SV 3,859), forehead wrinkles treatment (SV 8,627) 추가 (아마존 규정으로 인해 treatment 대신 care 활용)

Bullet Point 5

기존

If you are new to using retinol or retinal, apply it every other night for the first two weeks. Apply a small amount to the targeted areas. If irritation occurs, reduce the amount and frequency, and use a moisturizer containing soothing ingredients. The retinal may cause your skin to appear slightly yellow after application. It will wash off completely with cleansing.

개선안

If you are new to using retinol or retinal, apply it every other night for the first two weeks. Apply a small amount to the targeted areas. If irritation occurs, reduce the amount and frequency. The retinal may cause your skin to appear slightly yellow after application. It will wash off completely with cleansing. For a balanced retinal routine, moisturize before and after retinal application. Hydrate with Dual Barrier CreamyToner before applying retinal, then follow with celimax Pore+Dark Spot Brightening Cream. Its niacinamide and TXA formula supports more even-looking skin tone, while the cream provides deep hydration.

변경 메모

레티날 루틴에 듀얼배리어토너 및 모공잡티크림 함께 소개

Bullet Point 6

기존

Avoid contact with eyes, and wash your hands thoroughly after application. This product is for Night Time use only, and sunscreen must be applied the following day. Applying too much at once may cause skin irritation.

개선안

Avoid contact with eyes, and wash your hands thoroughly after application. This product is for nighttime use only. Applying too much at once may cause skin irritation. SPF protection is important the following morning. As the final step of your skincare routine, we recommend celimax Pore+Skin Clarifying Daily Sunscreen, formulated with TXA and niacinamide.

변경 메모

SPF 병행의 중요성을 Clarifying Sunscreen과 함께 소개

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